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Permanent Eyebrows

A well-defined and shaped brow is one of the most important features on the face and can create the most immediate, positive impact. Whether your brows are sparse, over plucked or simply in need of definition, permanent makeup can transform your look.

There are several options for permanent brows including microblading individual hair strokes, colour wash or ‘brow mist’. We specialise in creating extremely natural results and have developed techniques for the most hyper real hair strokes that look exactly like your own hair.

Microblading is a technique used to create hyper real hair strokes with a manual tool, this process is often referred to as ‘brow embroidery’.  This produces the most natural looking brows and is a great option for those with sparse hair or looking to create a more defined shape.

Brow Mist/Ombre Brow creates the softest shadow of colour similar to the effect created with an eyebrow powder or pencil. It’s a great option for any age and skin type and can be combined with microblading for a very natural result. Ombre is the newest technique for brows giving a sharply defined, high style finish.

Hair Stroke Brows gives the illusion of individual hairs that blend seamlessly into your existing brows using a digital pigmentation machine. A great option for those with oily skin who are not good candidates for microblading.

Pre Treatment

Before your procedure:

  • Do not have Botox 2 weeks before your procedure
  • Do not take Fish Oil or Vitamin E one week prior (natural blood thinners)
  • Do not wax or tint your eyebrows 1 week before the procedure.
  • Electrolysis, IPL Laser and eyebrow stimulating products should be avoided for 1 month before your treatment
  • You may experience minor swelling, redness and tenderness, Itchiness in the eyebrow area, dry, flaking skin for 14 days

In order to avoid excessive bleeding and poor colour results:

  • Do not drink alcohol 24 hours (heavily for 48 hours) before your tattoo
  • Do not consume coffee before your procedure
  • Do not take an aspirin or ibuprofen for pain relief (this thins the blood)

More FAQs

What is Microblading?

Microblading is a form of permanent makeup but, rather than using a traditional tattoo machine, we use a manual hand tool to create individual hair strokes, the results are extremely natural and almost undetectable from your own hairs. You may have heard other terms such as ‘3D brows, Phibrows, brow embroidery, however, the only real difference is the use of the microblading tool rather than machine.

What happens during the treatment?

At the consultation (which can be at the same time as your treatment), we will ask you about the look you would like to achieve and also advise you on the brow that will best suit your face shape and lifestyle.

We then apply a topical anesthetic for around 20 minutes to numb the top layers of the skin, making you as comfortable as possible. During this time a custom colour will be mixed to perfectly match your brow/hair colour. Your practitioner will then create the ‘template’ by drawing on your new brow shape with a pencil – we love your input at this stage of the process to make sure that you are happy with the overall look of the brows.  Once you and the technician are happy with the template then the microblading will begin.  Individual hair strokes are created within the new template using the custom blended pigment. We will apply pigment to each brow 2/3 times.

The final stage is the control session which is around 5 weeks after your first treatment, this session is to make any tweaks to the colour or shape and add in any brow strokes that didn’t take.

Does Microblading hurt?

Most of our clients ask what microblading feels like; we would describe microblading as a little ‘scratchy’ rather than painful.  We use a topical and secondary anaesthetic to keep you really comfortable, most people don’t feel much at all once the secondary anaesthetic is applied.  We do recommend that you try to avoid having a treatment if you are pre-menstrual as the skin is far more sensitive during this time.

How will I look directly afterwards?

Most of our clients will look perfectly normal after the treatment,  if you are prone to rosacea or have very sensitive skin, you make look a little red around the area for  a couple of hours afterwards but this will fade quickly.  Most people resume normal activities directly after the session.

How long does Microblading take to heal?

Your brows will go through a number of changes as you heal, they will appear a little darker around day 4/5 and then fade during the second week, this is due to the pigment being ‘hidden’ by the healing skin and is nothing to worry about.  During the 3rd week, the colour will bloom back and by week 4 you will have your healed result.  You should expect some light shedding but nothing more and you will lose around 30% of the pigment after your first treatment which will be reapplied at your control session.

What will the results be like?

The results are extremely natural and will last around 12 months before a refresh session is needed.

How long does Microblading take?

We schedule 2 hours for your treatment which includes time to apply your anaesthetic and create your template, the actual microblading takes around 45 minutes.

Who is it good for?

Microblading is a great option for almost anyone looking for a hyper-realistic brow.  It is perfect for those looking to fill out over plucked or sparse brows or anyone who has Alopecia or hair loss following chemotherapy.  Other options such as hair stoke brows/powder brow may be better if you are extremely oily or have a medical condition that would not suit microblading.  Your practitioner will advise you on which option would be best for you.

What if I am nervous?

It’s perfectly normal to be a little nervous before your treatment, especially if you haven’t had any permanent makeup previously.  We understand that this is a big step for a lot of clients and hope that you feel as at ease as possible, we are here to help so please do ask us if you have any questions or concerns at all.


Aftercare is a really important part of maintaining your pigment, we will provide you with a balm and instructions.

If during the healing process you have any questions or concerns, please do not hesitate to contact us.

The day of the treatment:

Gently blot your brow with a clean tissue (after your brow treatment) for the first hour on the day of your procedure to remove the lymph (bodily fluid which causes scabbing) and apply a rice gran amount of aftercare every 3 hours.

Days 1-7Wash 

Gently wash your eyebrows each morning and night with water and a gentle antibacterial cleanser, anything for sensitive skin or baby products are perfect (this will not wash out the pigment!).  Very lightly use your fingertips to gently cleanse the brow, use small circular movements for 10 seconds and then rinse with water until the cleanser has been rinsed away. To dry, gently pat with a clean tissue, do not rub with a towel. DO NOT use any cleansing products containing acids (glycolic, lactic, or AHA), or any exfoliants as this will affect the pigment.

Days 1-7 Moisturize
Apply a rice grain amount of aftercare ointment 3 times a day (make sure the skin is dry). Be sure not to over-apply as this will suffocate your skin and affect the results.

Important Reminders

  • Use a fresh pillowcase and avoid sleeping on your face for the first 10 days
  • Avoid direct sun exposure or tanning for 4 weeks after procedure
  • Let any scabbing or dry skin naturally exfoliate away. Picking can cause scarring or loss of colour
  • No facials, Botox, chemical treatments, peels or microdermabrasion for 4 weeks
  • Avoid hot, sweaty exercise for one week, swimming, saunas and Jacuzzis for 1 month
  • Avoid heavy sweating and long hot showers for the first 10 days.
  • Avoid topical makeup including sunscreen on the area
  • DO NOT rub, pick or scratch the treated area.

Limit your showers to 5 minutes so you do not create too much steam. Keep your face out of the water while you wash your body to avoid excessively getting it wet. Your face should only be getting wet at the very last end of the shower.  Avoid excessive rinsing and hot water on the treated area.

Important Notes

Remember your selected colour will be stronger and more defined for the first few days after application but as the healing process occurs, the colour will soften and lighten.


Microblading/Hair Stroke/Ombre Brow
1st Session
Microblading/Hair Stroke/Ombre Brow
Follow up Session (Essential)
Microblading/Hair Stroke/Ombre Brow
Additional Session (4-6 Months)


Natasha Borciani SPCP

  • SPCP (Society of Permanent Cosmetic Professionals) and BABTAC.

Tel:      0207 792 9132

Email: info@borcianilondon.com

Web:   www.borcianilondon.com

Address: Emporium Treatment Clinic, 90 York Street, London, W1H 1QU

Other treatments to compliments

Being updated


“I have had my eyebrows done and I am delighted with the results. Also, when I arrived I was really nervous, never having had a treatment like that before. Natasha’s calm, reassuring and professional manner put me at ease. Now I am planning further treatments.”



“Professional, efficient and friendly – you really feel like you are in trustworthy hands with Natasha – nothing is too much trouble…and I love the results!”

Ms S Latham